Many years ago, TheBraGirl began with a mission that was as simple as it was powerful: empowering women of all shapes and sizes to feel beautiful, confident, and comfortable in their own skin. Today, as we mark our second anniversary at The Core, located in the heart of Calgary, we’re reflecting on how far we’ve come, the incredible community we’ve built, and the exciting journey that still lies ahead.

More Than Just Bras: A Movement for Confidence and Comfort

From day one, TheBraGirl was never just about lingerie. It was about helping women rewrite the narrative around body image, self-worth, and personal style. We’ve had the honour of fitting women for their very first well-fitting bra, supporting new moms through their post-pregnancy journeys, and offering solutions for women who thought they’d never find comfort in lingerie again.

Our focus on specialty lingerie styling and personalized consultations has allowed us to serve women from all walks of life both virtually and in-store at our downtown Calgary location. From everyday essentials to luxurious pieces for special moments, we’ve curated a space where everybody is celebrated, every curve is embraced, and every fitting leaves you feeling like your best self.

Highlights of Our Journey So Far

As we celebrate these two years of love, support, and empowerment, let’s look back at some milestones that have made our journey truly unforgettable:

• Expanding Our Size Range: Inclusivity has always been at the heart of what we do. We’ve grown our collection to include top brands like Empreinte, Marie Jo, Prima Donna, and Simone Perele, in addition to favourite brands like Panache, Freya, Natori, and Elomi, ensuring that everyone finds their perfect fit, from petite to fuller bust sizes.

• Virtual Fittings & Styling Services: Because confidence knows no borders, we launched our virtual fitting services so women everywhere can experience expert guidance from the comfort of their own homes.

Our Community: The Heart of Our Success

The true magic of TheBraGirl comes from our incredible community of women who’ve shared their stories, trusted us with their fittings, and supported our mission with open hearts. Your feedback, loyalty, and word-of-mouth support have been the fuel behind our growth.

We’re also proud to have started conversations that matter, from breast health awareness to support for survivors and providing a platform where body positivity is a daily practice and not a buzzword.

Moving on, our commitment to evolving, growing, and serving women better has never been stronger. Here’s what’s on the horizon:

Broadening Our Reach: Supporting More Women with Specialty Solutions

From helping women curate lifestyle-centric wardrobes to providing specialized post-surgery support, we’re amplifying the conversation around adequate breast support through every phase of life. Our mission remains clear: every woman deserves comfort, confidence, and the right fit, no matter her journey.

Expanding Virtual Styling Services: No Woman Left Behind

With our virtual styling services gaining momentum, we’re making expert lingerie guidance more accessible than ever. Whether you're near or far, our goal is to ensure that every woman can show up and step forward as her most confident self, every time.

A Bigger Focus on Teen Support: Empowering the Next Generation

Through research partnerships and tailored resources, we’re committed to supporting teen girls navigating the physical, emotional, and social changes that come with developing bodies. Education and early support can transform self-esteem and well-being, and we’re dedicated to being a trusted resource along the way.

An Enhanced Membership Experience: Elevating Everyday Confidence

We’re refining our annual membership program to bring even more exclusive, personalized services and lifestyle-driven benefits. Expect new offerings designed to make your lingerie experience effortless, enjoyable, and truly rewarding.

The Future is Bold, Confident, and Well-Supported

As we grow, our mission to uplift women through expertly fitted lingerie and a community that celebrates every curve stays the same. The journey ahead is filled with exciting innovations, deeper connections, and continued advocacy for women’s confidence and well-being.

A Heartfelt Thank You

All we have achieved so far wouldn’t have been possible without your unwavering support. From the bottom of our hearts, thank you for believing in us, sharing your stories, and being a part of the TheBraGirl community.

In appreciation, check out the deals and dates of our month long celebration.

Here’s to more years of empowerment, breaking barriers, and embracing every woman’s journey. Because at TheBraGirl, your curves are always at the core of what we do.

With love and gratitude,

Bukola & TheBraGirl Team